TikTok as a methodological tool

TikTok as a methodological tool for ethnographic research on social media influencers

During my fellowship at the Alexander von Humboldt Institute for Internet and Society, I delved into the realm of TikTok and its potential as a methodological tool. Instead of merely analyzing TikTok itself, I employed it to guide and enhance the various stages of my ethnographic research.

📍 Curious to learn more? Check out the full article on this link: https://elephantinthelab.org/a-journey-from-researcher-to-influencer-tiktok-as-a-methodological-tool/.

Please cite as: Lukan, T. (2023). A Journey from researcher to influencer: TikTok as a methodological tool. Elephant in the Lab. https://doi.org/10.5281/zenodo.10404739